The four layers
What we actually measure.
Fifty-five checks, grouped by the four questions an AI has about your site. The first
three produce your score. The fourth is reported separately, because it measures the
engines rather than your website.
Layer 1 · 15 checks
Can AI find you at all?
Whether your site publishes the small machine-readable files that tell an AI what you
are, what you offer, and what it is permitted to do with your content. Also whether
your hosting is quietly blocking AI crawlers — which happens far more often by
accident than by decision.
Typical failures: no signposting for AI, blanket
crawler blocks inherited from a template, no distinction between crawlers that train on
your content and crawlers that cite it.
Layer 2 · 21 checks
Can AI understand what you sell?
Whether your pages survive being read by a machine. Does the content exist without
JavaScript? Can the site serve a clean text version instead of forcing an AI to wade
through markup? Does your structured data match what the page actually says?
Typical failures: pages that are empty without
JavaScript, prices in the code that contradict prices on the screen, headings that
describe nothing, and content that stops making sense the moment it is quoted alone.
Layer 3 · 13 checks
Can AI act for your customer?
Whether an assistant can complete something on your behalf: submit an enquiry, run a
search, add to a cart, begin a booking. This is the layer almost every site fails
entirely in 2026, which is exactly why fixing it early is worth something.
Typical failures: forms with no real labels, custom
date pickers no machine can operate, bot protection that blocks legitimate assistants
alongside malicious traffic.
Layer 4 · 6 checks
What is AI saying about you?
A defined set of questions, run monthly against the engines that allow it, with every
answer stored word for word and graded against your verified facts. We track whether
you are mentioned, whether what is said is correct, which sources the engine cited, and
whether the tone is shifting.
Reported separately. This measures the engines, not
your site, so it never contributes to your score.