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AI visibility

AI answers your customers
before they reach you.

Buyers used to search, open five tabs and decide for themselves. Now they ask an AI and get one answer with two or three sources. Your website is either one of those sources or it is invisible — and invisible in an AI answer is worse than page two of Google, because there is no page two.

The part nobody is checking

Why does AI recommend competitors instead of you?

Usually because it could not read your website properly, so it used one it could.

When an AI assistant researches a question for someone, it visits websites the way a program does, not the way a person does. It does not wait for your animations, it often does not run your JavaScript, and it does not scroll. It fetches your page, tries to pull out the facts, and moves on. If that takes too long or returns too little, it quietly uses a different site.

Nothing about this shows up in your analytics. There is no error, no bounce, no failed form. The AI simply never mentions you, and the customer never knows you existed. Most companies discover the problem months later, as a slow unexplained decline in enquiries.

What it looks like from the inside

Google rankings
unchanged
Site speed
fine
Analytics errors
none
Organic sessions
down
Enquiries
down
Explanation

Every dashboard you own says the site is healthy, because every dashboard you own measures how the site works for people.

The four questions

An AI asks four things about your website. Most sites fail on at least two.

Think of it as a funnel your customer falls out of. Each question has to be answered before the next one matters.

question one

Can AI find you at all?

Whether your site tells AI systems what it is, what it offers, and which parts they are allowed to use.

If not: you are not in the shortlist. The answer gets written without you.

question two

Can AI understand what you sell?

Whether your pages are structured so a machine can extract a clear, correct answer rather than a vague impression.

If not: you get described loosely, or wrongly, or lumped in with the wrong category.

question three

Can AI act for your customer?

Whether an assistant can actually complete something — submit an enquiry, search your catalogue, start a booking.

If not: the buyer is handed to a competitor whose site the assistant could operate.

question four

What is AI saying about you?

What the major engines actually tell people when asked about your company, and whether it is accurate.

If wrong: the error repeats at scale, far faster than any correction travels.

The first three are about your website and you can fix them. The fourth is about the engines and you can only influence it — mostly by fixing the first three. We measure all four, and we are explicit about which is which.

What it costs

Three numbers, in plain terms.

0%

of the average web page is markup an AI has to pay to read before reaching a single useful fact. Serve it properly and the same page costs a fraction to process — so it gets read instead of skipped.

0%

of the world's hundred largest sites fail one basic signposting check. It takes about an hour to fix. Nobody has bothered, which is precisely why fixing it is worth something right now.

AgentGrade, May 2026

0%

of sites block AI crawlers outright — and many never chose to. It arrived in a template or a hosting default. They are invisible to AI and do not know it.

Across 140M sites, 2026

Where we differ

Most AI visibility tools watch. We fix.

There is a whole category of software that tells you whether AI mentions your brand. That is worth knowing. But it stops at the diagnosis.

We are an engineering firm, so we do the other half. We find what is broken, we generate the actual files and code that fix it, and then we re-run the same audit a month later and show you the difference. Not a dashboard reading. A before and an after, on the same measuring stick.

See what that costs
Visibility toolsCode4X
Tells you if AI mentions youYesYes
Tells you why it doesn'tNoYes
Checks your site can be readNo55 checks
Writes the fixNoYes
Proves it improvedNo Same rubric, before and after

Common questions

Is this just SEO with a new name?

No, but it sits on top of SEO rather than replacing it.

Google's own guidance is that optimising for AI search is still, fundamentally, optimising for search. If your site cannot be crawled or indexed, none of this helps, because the AI engines draw on those same indexes. Good SEO remains the foundation.

What is genuinely new is the second audience. A search engine wanted to list your page. An AI agent wants to use it — read the facts out, compare them, sometimes act on them. That is a different set of requirements, and it is not covered by any SEO audit you have run before.

Do I need to rebuild my website?

Almost never. Most of what we find is configuration and structure — files that are missing, headers that are wrong, markup that contradicts the page. These are targeted changes, not redesigns.

How long before it makes a difference?

The technical checks improve the day you deploy. How quickly that changes what AI engines say is slower and less predictable, which is why we measure representation separately and never promise a date on it.

Who needs to be involved on my side?

Someone with access to deploy changes. That is it. We produce the files; your developer or agency reviews and ships them. If you would rather we handle it, that is the remediation engagement.

All questions

Find out in fifteen seconds.

Eight checks against your domain. No email, no account, and you can verify every result yourself.